They can also guide the users’ attention and actions towards the desired goals and outcomes. By applying this principle, web designers can enhance the visual hierarchy, clarity, and consistency of their websites. In web design, the Law of Similarity can be used to create effective and intuitive user interfaces (UI) and user experiences (UX). This principle helps us to simplify complex scenes and make sense of the world around us. According to this principle, elements that are similar in shape, color, size, or other attributes tend to be grouped together and seen as a coherent whole. The Law of Similarity is one of the principles of Gestalt psychology, which studies how the human mind perceives and organizes visual information.